Get the Full Channel
Cost Breakdown.
You've seen the teaser. Enter your details below to get the complete CPG Channel Economics Cheat Sheet — including the Channel Cost Gap Finder & three things most founders learn too late.
What's Inside the Full Cheat Sheet
All Three Layers of Channel Cost — By Channel
DTC, Amazon, Wholesale, & Retail Direct. Side-by-side benchmarks with real percentage ranges.
The Cash Reality: Where Your Money Goes & When It Comes Back
Cash conversion cycle by channel. Why a profitable brand can still run out of cash.
Three Things Most Founders Learn Too Late
Amazon's 70% gross margin threshold. The trade spend trap. The wholesale death zone between $2M–$5M.
Channel Cost Gap Finder — Bonus Worksheet
Check off every cost you're tracking. Any unchecked box is a gap where money is leaking.
Already have the teaser? The full version includes the cash conversion analysis, the gap finder worksheet, & the complete cost waterfall — the pages most founders say they needed two years ago.
Get the Full Cheat Sheet
Instant download. Built for CPG founders at $500K–$5M in the US & Canada.